Bringing digital to retail through an omnichannel SaaS platform

About the client

NewStore is a mobile Omnichannel-as-a-Service platform that delivers an end-to-end shopping experience for consumers. Available for both Android and iOS devices, NewStore connects shoppers to physical retailers and vice versa. The app lets users reserve an item to be picked up in store or have it delivered while also enabling purchases using Apple or Android payment services.

For retailers, the app tracks customer information such as previous purchases and even uses geo-location to alert stores when customers are approaching and provide information on purchase history. It allows retailers to better engage with shoppers through customized upselling. These features are only part of the platform’s capabilities, which aims to harmonize the offline and online shopping experience as well as to increase conversion rates and customer loyalty.

NewStore was founded by Stephan Schambach, an e-commerce pioneer. He created Intershop Communications in 1995, creating important standards for e-commerce. He then founded Demandware in 2004, the first cloud-based e-commerce service, which was purchased by Salesforce in 2016.