The challenge
How can your great business idea become a reality when it requires the quick development of a groundbreaking technology?
That was the challenge this California-based start-up faced in thier attempt hoping to bring the magic of shopping optimization enjoyed by e-commerce to the brick-and-mortar world.
“The client’s team is composed of good sales and business people, and they didn’t want to waste time”, said Pentalog’s project director. “They needed a functional team, not just developers.”
The founders knew they could build a business, market, and sell. Since they wanted to keep a tight focus on the business, they had to find someone to help develop the technology they had in mind.
“The CTO’s concept was a great idea, and the technology behind it is quite unique,” said Pentalog’s project director, “but it involved huge quantities of data, which required very specialized expertise to implement fully”.
They could have hired developers directly but that would have taken time and resources, which they could be using to pursue their main goal. Instead, they turned to Pentalog.
