The challenge
A great idea for a Medtech app, but no technical experience – at all.
This dilemma was a reality for Albert Hofeldt, MD, an ophthalmologist and the President of AMA Optics, Inc. He had a great idea for a self-testing app that could measure a user’s sensitivity to light using binary choice technology, but the internal resources to fully realize this idea were in short supply.
The purpose of this Medtech app by AMA OPTICS, INC. is to help detect optic nerve disease and amblyopia (lazy eye), the number one cause of permanent vision loss in children and young adults, while also measuring color vision, stereopsis, and visual acuity. However, Hofeldt had no knowledge of IT development and no team to help him build the app. After being led to us through a recommendation, Albert decided to partner with Pentalog to bring his vision into reality.
The challenge for AMA Optics, Inc. was that they had zero IT development resources. Although led by a brilliant ophthalmologist, the company employed not a single coder.
AMA Optics, Inc. had to find a way to turn their idea into a tangible, successful product. Rather than recruiting coders one by one then finding a way to manage them, AMA Optics, Inc. decided to find an experienced partner that could take care of everything in the project’s lifecycle including recruitment, programming, management, and implementation.
